M’brketing Cd-rom Information Products: the International Opportunities and Challenges
نویسنده
چکیده
Opportunities exist for publishers of opticaLbased information products In two arenas: (1) niche marketing of high-den&y information products in CDROM format, and (2) micro-marketing of tailored information products to a small number of customers. The rnkYcF market publishers will represent a larger industry than the nfche market publishers by 1993. Tomorrow’s products will be built on a technology which allows individualiratlon, muMmedia, and desktop database publishing.
منابع مشابه
Multimedia reporting in science problem solving
The increasing availability of CD ROM based interactive multimedia packages to support learning in science classrooms offers science teachers new pedagogical opportunities for student-centred and cooperative learning. However, many of the current products do not make full use of the existing technology in schools and even when they do they tend to constrain the student to a very limited view of...
متن کاملSome Aspects of Transformation of Measurement Transducer in Measuring Structure in Measuring Channel During Dynamic Measurement
Sensors & Transducers Journal (ISSN 1726-5479) is a peer review international journal published monthly online by International Frequency Sensor Association (IFSA). Available in electronic and CD-ROM. Abstract: This is an original approach considering a measurement technique for experimental investigations of accelerometers or accelerometer measuring structures formed by experimenters. The anal...
متن کاملState of the Art and Classification of Electronic Product Catalogues on CD-ROM
16 Introduction With the expansion of the services on the World Wide Web (WWW) and the distribution of information on CD-ROM, modern electronic support of advertising and sale of goods become a key factor in the marketing strategy of many companies. Information systems which focus their attention in multimedia presentation of products or services with functions that allow searching, selection, ...
متن کاملCreating Virtual CD-ROM Collections
Over the past 20 years, more than 100,000 CD-ROM titles have been published including thousands of collections of government documents and data. CD-ROMs present preservation challenges at the bit level and in ensuring usability of the preserved artifact. We present techniques we have developed to archive and support user access to a collection of approximately 2,900 CD-ROMs published under the ...
متن کاملComparison of Two Self-Learning Methods(CD-Rom or Booklet) for Physician Education about Reporting Diseases Cases
Introduction: Success in surveillence programs is mostly dependent on physicians’ skill to report diseases. Self-learning is an appropriate method for medical education programs and has been used in many countries. The purpose of this study was to compare self-learning of reporting diseases through compact disks (CD) and booklets in physicians’ education. Methods: This study was a quasi-experi...
متن کامل